About Scandinavian Outdoor Award TRAVEL
The SOA Travel was first awarded in 2018. The award was initiated by Jan Badur/NordicMarketing and Matthias Aßmann/MANDEL.

NordicMarketing is a tourism marketing agency specialized in Northern Europe.We consult destinations and service providers in Northern Europe in product development and marketing in order to find the best products for tour operators and incentive agencies.

MANDEL focuses on PR & marketing for high quality brands in sports, outdoor & lifestyle in the sectors functional products, travel, adventure, health, technology and retail. Matthias Aßmann is also project manager for Scandinavian Outdoor Award at the Scandinavian Outdoor Group.

SOA TRAVEL will be given out to travel destinations and tourism companies once a year and evaluates the previous years´ achievement. The jury consists of some of the most important tour operators specialized in outdoor and adventure travel in Scandinavia, travel experts and destination managers.
SOA TRAVEL HISTORY
2020
Nominees | Jury
About: Scandinavian Outdoor Award
Scandinavian Outdoor Award was given out for the first time in 2006. This year, Scandinavian Outdoor Group (SOG) had arranged their first Outdoor Academy of Sweden (OAS) together with Visit Sweden. The jury consisted of seven international outdoor journalists who tested gear and apparel from brands, which are member in the very well renowned Scandinavian Outdoor Group. Since then, the award for the best Scandinavian outdoor products developed into an important compass for the whole sporting goods industry, evaluating & displaying best innovation, design, function, sustainability and performance. Matthias Aßmann with his team at MANDEL has been the project manager since then and organized 20 jury meetings in nature with Award Ceremonies at ISPO and OutDoor, the largest sport and outdoor shows in Europe.

The goal of SOA TRAVEL is to collect and highlight winning concepts and developments in Scandinavia when it comes to welcoming and hosting active travelers in the most attractive outdoor destinations for international guests. Just as Scandinavian products have been awarded for years in the SOA, SOA Travel aims to present outstanding travel destinations and tourism companies.

Matthias Aßmann, MANDEL & Jan Badur, NordicMarketing