The SOA Travel was first awarded in 2018. The award was initiated by Jan Badur/NordicMarketing
and Matthias Aßmann/MANDEL
is a tourism marketing agency specialized in Northern Europe.We consult destinations and service providers in Northern Europe in product development and marketing in order to find the best products for tour operators and incentive agencies.MANDEL
focuses on PR & marketing for high quality brands in sports, outdoor & lifestyle in the sectors functional products, travel, adventure, health, technology and retail. Matthias Aßmann is also project manager for Scandinavian Outdoor Award at the Scandinavian Outdoor Group.
SOA TRAVEL will be given out to travel destinations and tourism companies once a year and evaluates the previous years´ achievement. The jury consists of some of the most important tour operators specialized in outdoor and adventure travel in Scandinavia, travel experts and destination managers.